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Application of Artificial Intelligence in Neuromarketing to Predict Consumer Behaviour Towards Brand Stimuli: Case Study - Neurotechnologies vs. AI Predictive Model

David Juárez-Varón, Ana Mengual-Recuerda, Juan Camilo Serna Zuluaga, Vincenzo Corvello. Application of Artificial Intelligence in Neuromarketing to Predict Consumer Behaviour Towards Brand Stimuli: Case Study - Neurotechnologies vs. AI Predictive Model. IJSSCI, 16:1-18, 2024. [doi]

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