Maurits Kaptein. Adaptive persuasive messages in an e-commerce setting: the use of persuasion profiles. In Virpi Kristiina Tuunainen, Matti Rossi, Joe Nandhakumar, editors, 19th European Conference on Information Systems, ECIS 2011, Helsinki, Finland, June 9-11, 2011. pages 183, 2011. [doi]
Abstract is missing.