Gamification in E-Commerce - A Survey Based on the Octalysis Framework

Jovana Karac, Martin Stabauer. Gamification in E-Commerce - A Survey Based on the Octalysis Framework. In Fiona Fui-Hoon Nah, Chuan-Hoo Tan, editors, HCI in Business, Government and Organizations. Supporting Business - 4th International Conference, HCIBGO 2017, Held as Part of HCI International 2017, Vancouver, BC, Canada, July 9-14, 2017, Proceedings, Part II. Volume 10294 of Lecture Notes in Computer Science, pages 41-54, Springer, 2017. [doi]

Abstract

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