Harriet Kasper, Iva Koleva, Holger Kett. Social Media Matrix Matching Corporate Goals with External Social Media Activities. In Elena Simperl, Barry Norton, Dunja Mladenic, Emanuele Della Valle, Irini Fundulaki, Alexandre Passant, Raphaël Troncy, editors, The Semantic Web: ESWC 2012 Satellite Events - ESWC 2012 Satellite Events, Heraklion, Crete, Greece, May 27-31, 2012. Revised Selected Papers. Volume 7540 of Lecture Notes in Computer Science, pages 233-244, Springer, 2012. [doi]
Abstract is missing.