An Agent-Based Simulation Model for Analysis on Marketing Strategy Considering Promotion Activities

Hideki Katagiri, Ichiro Nishizaki, Tomohiro Hayashida, Takahiro Daimaru. An Agent-Based Simulation Model for Analysis on Marketing Strategy Considering Promotion Activities. In Anne HÃ¥kansson, Ngoc Thanh Nguyen, Ronald L. Hartung, Robert J. Howlett, Lakhmi C. Jain, editors, Agent and Multi-Agent Systems: Technologies and Applications, Third KES International Symposium, KES-AMSTA 2009, Uppsala, Sweden, June 3-5, 2009. Proceedings. Volume 5559 of Lecture Notes in Computer Science, pages 619-628, Springer, 2009. [doi]

Abstract

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