Nilesh Tejrao Kate, Prashant Chaudhary, Kumod Kumar, Neelam Raut, Mahendra More. Antecedents to the Adoption of Digital Marketing by Start-Ups Under Startup-India and E-Governance Initiatives: A BRT Perspective. IJEGR, 20(1):1-23, 2024. [doi]
@article{KateCKRM24,
title = {Antecedents to the Adoption of Digital Marketing by Start-Ups Under Startup-India and E-Governance Initiatives: A BRT Perspective},
author = {Nilesh Tejrao Kate and Prashant Chaudhary and Kumod Kumar and Neelam Raut and Mahendra More},
year = {2024},
doi = {10.4018/ijegr.347505},
url = {https://doi.org/10.4018/ijegr.347505},
researchr = {https://researchr.org/publication/KateCKRM24},
cites = {0},
citedby = {0},
journal = {IJEGR},
volume = {20},
number = {1},
pages = {1-23},
}