Antecedents to the Adoption of Digital Marketing by Start-Ups Under Startup-India and E-Governance Initiatives: A BRT Perspective

Nilesh Tejrao Kate, Prashant Chaudhary, Kumod Kumar, Neelam Raut, Mahendra More. Antecedents to the Adoption of Digital Marketing by Start-Ups Under Startup-India and E-Governance Initiatives: A BRT Perspective. IJEGR, 20(1):1-23, 2024. [doi]