Who will stay with the brand after posting non-5/5 rating of purchase? An empirical study of online consumer repurchase behavior

Dan Ke, Heci Zhang, Ning Yu, Yanbin Tu. Who will stay with the brand after posting non-5/5 rating of purchase? An empirical study of online consumer repurchase behavior. Inf. Syst. E-Business Management, 19(2):405-437, 2021. [doi]

Abstract

Abstract is missing.