Social-Data Driven Sales Processes in Local Clothing Retail Stores

Barbara Keller, Rainer Schmidt, Michael Möhring, Ralf-Christian Härting, Alfred Zimmermann. Social-Data Driven Sales Processes in Local Clothing Retail Stores. In Manfred Reichert, Hajo A. Reijers, editors, Business Process Management Workshops - BPM 2015, 13th International Workshops, Innsbruck, Austria, August 31 - September 3, 2015, Revised Papers. Volume 256 of Lecture Notes in Business Information Processing, pages 305-315, Springer, 2015. [doi]

Abstract

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