Consumers' Sentiments and Popularity of Brand Posts in Social Media: The Moderating Role of Up-votes

Hamid Khobzi, Raymond Yiu-Keung Lau, Terence Chun-Ho Cheung. Consumers' Sentiments and Popularity of Brand Posts in Social Media: The Moderating Role of Up-votes. In 50th Hawaii International Conference on System Sciences, HICSS 2017, Hilton Waikoloa Village, Hawaii, USA, January 4-7, 2017. pages 1-10, AIS Electronic Library (AISeL), 2017. [doi]

Abstract

Abstract is missing.