Jiban Khuntia, Sunil Mithas, Ritu Agarwal, Prasanto K. Roy. Service Augmentation and Customer Satisfaction: An Analysis of Cell Phone Services in Base-of-the-Pyramid Markets. In Proceedings of the International Conference on Information Systems, ICIS 2012, Orlando, Florida, USA, December 16-19, 2012. Association for Information Systems, 2012. [doi]
Abstract is missing.