Choice modeling and the brain: A study on the Electroencephalogram (EEG) of preferences

Rami N. Khushaba, Luke Greenacre, Sarath Kodagoda, Jordan Louviere, Sandra Burke, Gamini Dissanayake. Choice modeling and the brain: A study on the Electroencephalogram (EEG) of preferences. Expert Syst. Appl., 39(16):12378-12388, 2012. [doi]

Abstract

Abstract is missing.