Online information bombardment! How does eWOM on social media lead to consumer purchase intentions?

Muddasar Ghani Khwaja, Saqib Mahmood, Ahmad Jusoh. Online information bombardment! How does eWOM on social media lead to consumer purchase intentions?. IJGUC, 11(6):857-867, 2020. [doi]

Authors

Muddasar Ghani Khwaja

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Saqib Mahmood

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Ahmad Jusoh

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