Evaluating Audience Loyalty and Authenticity in Influencer Marketing via Multi-task Multi-relational Learning

Seungbae Kim, Xiusi Chen, Jyun-Yu Jiang, Jinyoung Han, Wei Wang 0010. Evaluating Audience Loyalty and Authenticity in Influencer Marketing via Multi-task Multi-relational Learning. In Ceren Budak, Meeyoung Cha, Daniele Quercia, Lexing Xie, editors, Proceedings of the Fifteenth International AAAI Conference on Web and Social Media, ICWSM 2021, held virtually, June 7-10, 2021. pages 278-289, AAAI Press, 2021. [doi]

Abstract

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