Why Google cannot be the # 1 in Korea?: In Search for Critical Success Factors from Local User Experience

Jinsoo Kim, Sungeon Kim, Sungwon Beck, Kihyun Jung. Why Google cannot be the # 1 in Korea?: In Search for Critical Success Factors from Local User Experience. In Bo Begole, Jinwoo Kim, Kori Inkpen, Woontack Woo, editors, Proceedings of the 33rd Annual ACM Conference Extended Abstracts on Human Factors in Computing Systems, Seoul, CHI 2015 Extended Abstracts, Republic of Korea, April 18 - 23, 2015. pages 847-852, ACM, 2015. [doi]

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