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Exploring the Critical Success Factors for Customer Relationship Management and Electronic Customer Relationship Management Systems

Hee-Woong Kim, Gil-Hyung Lee, Shan Ling Pan. Exploring the Critical Success Factors for Customer Relationship Management and Electronic Customer Relationship Management Systems. In Francesc Miralles, Josep Valor, editors, Proceedings of the International Conference on Information Systems, ICIS 2002, Barcelona, Spain, December 15-18, 2002. pages 93, Association for Information Systems, 2002. [doi]

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