The role of multidimensional switching barriers on the cognitive and affective satisfaction-loyalty link in mobile communication services: Coupling in moderating effects

Moon-Koo Kim, Myeong-Cheol Park, Jong Hyun Park, Jimin Kim, Eunhye Kim. The role of multidimensional switching barriers on the cognitive and affective satisfaction-loyalty link in mobile communication services: Coupling in moderating effects. Computers in Human Behavior, 87:212-223, 2018. [doi]

Abstract

Abstract is missing.