Differences in consumer loyalty and willingness to pay for service attributes across digital channels: the case of Japanese digital content market

Donghun Kim, Philip Sugai. Differences in consumer loyalty and willingness to pay for service attributes across digital channels: the case of Japanese digital content market. In Mohsen Guizani, Hsiao-Hwa Chen, Xi Zhang, editors, Proceedings of the International Conference on Wireless Communications and Mobile Computing, IWCMC 2007, Honolulu, Hawaii, USA, August 12-16, 2007. pages 231-235, ACM, 2007. [doi]

Abstract

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