Can search engine data improve accuracy of demand forecasting for new products? Evidence from automotive market

Dongha Kim, JongRoul Woo, Jungwoo Shin, Jongsu Lee, Yongdai Kim. Can search engine data improve accuracy of demand forecasting for new products? Evidence from automotive market. Industrial Management and Data Systems, 119(5):1089-1103, 2019. [doi]

Abstract

Abstract is missing.