Behavioural Intention of Customers Towards Smartwatches in an Ambient Environment Using Soft Computing: An Integrated SEM-PLS and Fuzzy Rough Set Approach

B. Gladys Gnana Kiruba, Debi Prasanna Acharjya. Behavioural Intention of Customers Towards Smartwatches in an Ambient Environment Using Soft Computing: An Integrated SEM-PLS and Fuzzy Rough Set Approach. IJACI, 11(2):80-111, 2020. [doi]

@article{KirubaA20,
  title = {Behavioural Intention of Customers Towards Smartwatches in an Ambient Environment Using Soft Computing: An Integrated SEM-PLS and Fuzzy Rough Set Approach},
  author = {B. Gladys Gnana Kiruba and Debi Prasanna Acharjya},
  year = {2020},
  doi = {10.4018/IJACI.2020040105},
  url = {https://doi.org/10.4018/IJACI.2020040105},
  researchr = {https://researchr.org/publication/KirubaA20},
  cites = {0},
  citedby = {0},
  journal = {IJACI},
  volume = {11},
  number = {2},
  pages = {80-111},
}