Brendan Kitts, Liang Wei, Dyng Au, Amanda Powter, Brian Burdick. Attribution of Conversion Events to Multi-channel Media. In Geoffrey I. Webb, Bing Liu, Chengqi Zhang, Dimitrios Gunopulos, Xindong Wu, editors, ICDM 2010, The 10th IEEE International Conference on Data Mining, Sydney, Australia, 14-17 December 2010. pages 881-886, IEEE Computer Society, 2010. [doi]
Abstract is missing.