The Business Alignment of Social Media Analytics

Dominikus Kleindienst, Regina Pfleger, Manfred Schoch. The Business Alignment of Social Media Analytics. In Jörg Becker, Jan vom Brocke, Marco de Marco, editors, 23rd European Conference on Information Systems, ECIS 2015, Münster, Germany, May 26-29, 2015. 2015. [doi]

Abstract

Abstract is missing.