Oliver Koch, Alexander Benlian. Designing Viral Promotional Campaigns: How Scarcity and Social Proof Affect Online Referrals. In Traci Carte, Armin Heinzl, Cathy Urquhart, editors, Proceedings of the International Conference on Information Systems - Exploring the Information Frontier, ICIS 2015, Fort Worth, Texas, USA, December 13-16, 2015. Association for Information Systems, 2015. [doi]
Abstract is missing.