A Theoretical Framework for Assessing Effects of User Generated Content on a Company's Marketing Outcomes

Stefan Koch, Özgür Elçiseven. A Theoretical Framework for Assessing Effects of User Generated Content on a Company's Marketing Outcomes. In CONF-IRM 2012, The International Conference on Information Resources Management: Information Systems and Accountability in a Digital World, Vienna, Austra, May 21-23, 2012. pages 53, 2012. [doi]

Abstract

Abstract is missing.