The Trap of Quantification of Advertising Effectiveness: A Preliminary Study of the Ethical Challenges of Native Advertising

Hiroshi Koga. The Trap of Quantification of Advertising Effectiveness: A Preliminary Study of the Ethical Challenges of Native Advertising. In Leon S. L. Wang, Shiro Uesugi, I-Hsien Ting, Koji Okuhara, Kai Wang, editors, Multidisciplinary Social Networks Research - Second International Conference, MISNC 2015, Matsuyama, Japan, September 1-3, 2015. Proceedings. Volume 540 of Communications in Computer and Information Science, pages 523-533, Springer, 2015. [doi]

@inproceedings{Koga15,
  title = {The Trap of Quantification of Advertising Effectiveness: A Preliminary Study of the Ethical Challenges of Native Advertising},
  author = {Hiroshi Koga},
  year = {2015},
  doi = {10.1007/978-3-662-48319-0_43},
  url = {http://dx.doi.org/10.1007/978-3-662-48319-0_43},
  researchr = {https://researchr.org/publication/Koga15},
  cites = {0},
  citedby = {0},
  pages = {523-533},
  booktitle = {Multidisciplinary Social Networks Research - Second International Conference, MISNC 2015, Matsuyama, Japan, September 1-3, 2015. Proceedings},
  editor = {Leon S. L. Wang and Shiro Uesugi and I-Hsien Ting and Koji Okuhara and Kai Wang},
  volume = {540},
  series = {Communications in Computer and Information Science},
  publisher = {Springer},
  isbn = {978-3-662-48318-3},
}