Ron Kohavi. Online controlled experiments: introduction, learnings, and humbling statistics. In Padraig Cunningham, Neil J. Hurley, Ido Guy, Sarabjot Singh Anand, editors, Sixth ACM Conference on Recommender Systems, RecSys '12, Dublin, Ireland, September 9-13, 2012. pages 1-2, ACM, 2012. [doi]
Abstract is missing.