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Users' Trust Building Processes During Their Initial Connecting Behavior in Social Networks: Behavioral and Neural Evidence

Isabella Kopton, Jens Sommer, Axel Winkelmann, René Riedl, Peter Kenning. Users' Trust Building Processes During Their Initial Connecting Behavior in Social Networks: Behavioral and Neural Evidence. In Richard Baskerville, Michael Chau, editors, Proceedings of the International Conference on Information Systems, ICIS 2013, Milano, Italy, December 15-18, 2013. Association for Information Systems, 2013. [doi]

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