Exact MCMC for Choices from Menus - Measuring Substitution and Complementarity Among Menu Items

Tetyana Kosyakova, Thomas Otter, Sanjog Misra, Christian Neuerburg. Exact MCMC for Choices from Menus - Measuring Substitution and Complementarity Among Menu Items. Marketing Science, 39(2):427-447, 2020. [doi]

Authors

Tetyana Kosyakova

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Thomas Otter

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Sanjog Misra

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Christian Neuerburg

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