Effect of Product Type and Recommendation Approach on Consumers' Intention to Purchase Recommended Products

Yi-Cheng Ku, Chih-Hung Chan, Chin-Sheng Yang. Effect of Product Type and Recommendation Approach on Consumers' Intention to Purchase Recommended Products. In Slimane Hammoudi, Leszek A. Maciaszek, José Cordeiro, Jan L. G. Dietz, editors, ICEIS 2013 - Proceedings of the 15th International Conference on Enterprise Information Systems, Volume 2, Angers, France, 4-7 July, 2013. pages 475-480, SciTePress, 2013. [doi]

Abstract

Abstract is missing.