Informational and Normative Social Influence in Group-Buying: Evidence from Self-Reported and EEG Data

Kevin K. Y. Kuan, Yingqin Zhong, Patrick Y. K. Chau. Informational and Normative Social Influence in Group-Buying: Evidence from Self-Reported and EEG Data. J. of Management Information Systems, 30(4):151-178, 2014. [doi]

Abstract

Abstract is missing.