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Extending Loyalty Programs with BI Functionalities

Jan-Peter Kucklick, Michael Kamm, Johannes Schneider, Jan vom Brocke. Extending Loyalty Programs with BI Functionalities. In 53rd Hawaii International Conference on System Sciences, HICSS 2020, Maui, Hawaii, USA, January 7-10, 2020. pages 1-10, ScholarSpace, 2020. [doi]

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