Modeling of product sales promotion and price discounting strategy using fuzzy logic in a retail organization

Anup Kumar, Amit Adlakha, Kampan Mukherjee. Modeling of product sales promotion and price discounting strategy using fuzzy logic in a retail organization. Industrial Management and Data Systems, 116(8):1418-1444, 2016. [doi]

Authors

Anup Kumar

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Amit Adlakha

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Kampan Mukherjee

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