Modeling of product sales promotion and price discounting strategy using fuzzy logic in a retail organization

Anup Kumar, Amit Adlakha, Kampan Mukherjee. Modeling of product sales promotion and price discounting strategy using fuzzy logic in a retail organization. Industrial Management and Data Systems, 116(8):1418-1444, 2016. [doi]

@article{KumarAM16,
  title = {Modeling of product sales promotion and price discounting strategy using fuzzy logic in a retail organization},
  author = {Anup Kumar and Amit Adlakha and Kampan Mukherjee},
  year = {2016},
  doi = {10.1108/IMDS-10-2015-0438},
  url = {http://dx.doi.org/10.1108/IMDS-10-2015-0438},
  researchr = {https://researchr.org/publication/KumarAM16},
  cites = {0},
  citedby = {0},
  journal = {Industrial Management and Data Systems},
  volume = {116},
  number = {8},
  pages = {1418-1444},
}