Practice Prize Winner - Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey - researchr publication

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V. Kumar, Vikram Bhaskaran, Rohan Mirchandani, Milap Shah. Practice Prize Winner - Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey. Marketing Science, 32(2):194-212, 2013. [doi]

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