Electronic Customer Relationship Management (E-CRM) and Customer Loyalty: The Mediating Role of Customer Satisfaction in the Banking Industry

Pushpender Kumar, Anupreet Kaur Mokha. Electronic Customer Relationship Management (E-CRM) and Customer Loyalty: The Mediating Role of Customer Satisfaction in the Banking Industry. IJEBR, 18(1):1-22, 2022. [doi]

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