CRM and Customer Portfolio Management for E-Tailers

Dennis Kundisch, Stefan Sackmann, Markus Ruch. CRM and Customer Portfolio Management for E-Tailers. In 41st Hawaii International International Conference on Systems Science (HICSS-41 2008), Proceedings, 7-10 January 2008, Waikoloa, Big Island, HI, USA. pages 276, IEEE Computer Society, 2008. [doi]

Abstract

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