Constructing evaluation-model on the corporate green-marketing through the integrative perspectives

Chaang-Yung Kung, Ming-Yuan Hsieh, Tzung-Ming Yan. Constructing evaluation-model on the corporate green-marketing through the integrative perspectives. In IEEE/SICE International Symposium on System Integration, SII 2012, Fukuoka, Japan, December 16-18, 2012. pages 675-679, IEEE, 2012. [doi]

Abstract

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