Measuring Social CRM Performance: A Preliminary Measurement Model

Torben Küpper, Torsten Eymann, Reinhard Jung, Tobias Lehmkuhl, Sebastian Walther, Alexander Wieneke. Measuring Social CRM Performance: A Preliminary Measurement Model. In Oliver Thomas, Frank Teuteberg, editors, Smart Enterprise Engineering: 12. Internationale Tagung Wirtschaftsinformatik, WI 2015, Osnabrück, Germany, March 4-6, 2015. pages 887-901, 2015. [doi]

Abstract

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