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The Spillover Effects of User-Generated Online Product Reviews on Purchases: Evidence from Clickstream Data

Young Kwark, Gene Moo Lee, Paul A. Pavlou, Liangfei Qiu. The Spillover Effects of User-Generated Online Product Reviews on Purchases: Evidence from Clickstream Data. In Pär Ågerfalk, Natalia Levina, Sia Siew Kien, editors, Proceedings of the International Conference on Information Systems - Digital Innovation at the Crossroads, ICIS 2016, Dublin, Ireland, December 11-14, 2016. Association for Information Systems, 2016. [doi]

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