GM (1, N) analysis of brand equity on purchase intention of creative products

Chih-Sung Lai, Kuei-Chien Chiu, Yingxiang Gao, Hsiu-Wei Hsu, Hsing-Hui Chu. GM (1, N) analysis of brand equity on purchase intention of creative products. In 2015 IEEE/SICE International Symposium on System Integration, SII 2015, Nagoya, Japan, December 11-13, 2015. pages 855-858, IEEE, 2015. [doi]

Abstract

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