The Performance Comparison among Product-Bundling Strategies Based on Different Online Behavior Data

Hsiangchu Lai, Tzyy-Ching Yang. The Performance Comparison among Product-Bundling Strategies Based on Different Online Behavior Data. In Pacific Asia Conference on Information Systems, PACIS 2004, Shanghai, China, July 8-11, 2004. pages 101, AISeL, 2004. [doi]

Abstract

Abstract is missing.