Cross-National Logo Evaluation Analysis: An Individual-Level Approach

Ralf van der Lans, Joseph A. Cote, Catherine A. Cole, Siew Meng Leong, Ale Smidts, Pamela W. Henderson, Christian Bluemelhuber, Paul A. Bottomley, John R. Doyle, Alexander Fedorikhin, Janakiraman Moorthy, B. Ramaseshan, Bernd H. Schmitt. Cross-National Logo Evaluation Analysis: An Individual-Level Approach. Marketing Science, 28(5):968-985, 2009. [doi]

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