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Strategic signaling through cloud service certifications: Comparing the relative importance of certifications' assurances to companies and consumers

Jens Lansing, Nils Siegfried, Ali Sunyaev, Alexander Benlian. Strategic signaling through cloud service certifications: Comparing the relative importance of certifications' assurances to companies and consumers. J. Strategic Inf. Sys., 28(4), 2019. [doi]

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