Investigating the role of product features in preventing customer churn, by using survival analysis and choice modeling: The case of financial services

Bart Larivière, Dirk Van den Poel. Investigating the role of product features in preventing customer churn, by using survival analysis and choice modeling: The case of financial services. Expert Syst. Appl., 27(2):277-285, 2004. [doi]

Abstract

Abstract is missing.