Online Communities for Customer Relationship Management on Financial Stock Markets - A Case Study from a Project at the Berlin Stock Exchange

Christoph Lattemann, Stefan Stieglitz. Online Communities for Customer Relationship Management on Financial Stock Markets - A Case Study from a Project at the Berlin Stock Exchange. In John A. Hoxmeier, Stephen Hayne, editors, Reaching New Heights. 13th Americas Conference on Information Systems, AMCIS 2007, Keystone, Colorado, USA, August 9-12, 2007. pages 76, Association for Information Systems, 2007. [doi]

Abstract

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