Chris Lazaris, Adam P. Vrechopoulos, Georgios I. Doukidis, Aikaterini Fraidaki. Mobile Apps for Omnichannel Retailing: Revealing the Emerging Showroom Phenomenon. In 9th Mediterranean Conference on Information Systems, MCIS 2015, Samos, Greece, October 2-5, 2015. Proceedings. pages 12, AISeL, 2015. [doi]
Abstract is missing.