Motivations for Obtaining and Redeeming Coupons from a Coupon App: Customer Value Perspective

Hong Joo Lee, Joon Yeon Choeh. Motivations for Obtaining and Redeeming Coupons from a Coupon App: Customer Value Perspective. JTAER, 16(2):45-57, 2021. [doi]

Abstract

Abstract is missing.