Hong Joo Lee, Joon Yeon Choeh. Motivations for Obtaining and Redeeming Coupons from a Coupon App: Customer Value Perspective. JTAER, 16(2):45-57, 2021. [doi]
@article{LeeC21, title = {Motivations for Obtaining and Redeeming Coupons from a Coupon App: Customer Value Perspective}, author = {Hong Joo Lee and Joon Yeon Choeh}, year = {2021}, doi = {10.4067/s0718-18762021000200104}, url = {https://doi.org/10.4067/s0718-18762021000200104}, researchr = {https://researchr.org/publication/LeeC21}, cites = {0}, citedby = {0}, journal = {JTAER}, volume = {16}, number = {2}, pages = {45-57}, }