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The role of self-construal in consumers' electronic word of mouth (eWOM) in social networking sites: A social cognitive approach

Doohwang Lee, Hyuk Soo Kim, Jung Kyu Kim. The role of self-construal in consumers' electronic word of mouth (eWOM) in social networking sites: A social cognitive approach. Computers in Human Behavior, 28(3):1054-1062, 2012. [doi]

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