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How Does an Online Platform Impact on Human Behavior and Human Perception: Evidence from the P2P Lending Market and the E-Book Market

EunKyoung Lee, Byungtae Lee. How Does an Online Platform Impact on Human Behavior and Human Perception: Evidence from the P2P Lending Market and the E-Book Market. In Jae-Nam Lee, Ji-Ye Mao, James Y. L. Thong, editors, 17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, June 18-22, 2013. pages 284, 2013. [doi]

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